Read on to learn about events and happenings in Park Street Business District -- Alameda's vibrant downtown!
Monthly Calendar and Event Highlights

List of New Businesses

Alameda Mayor’s Fourth of July Parade on Park Street

Alameda July 4 ParadeFourth of July in Alameda is a wonderful excuse to find your way to Downtown Alameda. Bring family and friends to view one of the largest and longest Independence Day parades in the nation.

The Mayor’s Alameda 4th of July Parade begins on Park Street and provides amusement for all ages. The parade boasts over 190 “floats” and over 2,500 participants. Spectators will enjoy the procession of vintage cars, hand-decorated flatbeds (“floats”), dancing horses, marching bands, dancing troupes, cheering squads, bicyclists, musicians, costumed characters, and plenty of clowns.

Where’s the best place to view the Alameda 4th of July Parade? You can find some of the best viewing spots along Park Street — between Lincoln Ave and San Jose Ave.

Find the sweet spots on Park Street:

posted 6/29/15

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Living Well With All In One Fitness Lab

All In One Fitness Training Lab, AlamedaAll in One Fitness Training Lab, located at 2317 Santa Clara Avenue, is Downtown Alameda’s premier training destination and gym facility. Their mission is to help people live healthy, fit, and pain-free lifestyles. Whether you want to lose weight, increase muscle, regain strength and stability after an injury, improve sports performance, or just simply feel better, the staff at All In One Fitness are dedicated to giving you the tools and support necessary to accomplish your goals.

All In One Fitness Lab, AlamedaMaking great use of 3,200 square feet of open space and high ceilings at their new location, All In One Fitness Training Lab has outfitted their Alameda gym with cutting edge, innovative equipment.

But it’s not just the unique assemblage of equipment that All In One Fitness has to offer that sets them apart, it’s also their strong reputation for providing excellent programming and services.

Read More:

posted 6/18/15

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Summer Fun (For Kids) in Downtown Alameda

As the school year comes to an end, you may be wondering how you’re going to keep the kids entertained on summer days in Alameda. To help you out, we have a number of ideas from local Downtown Alameda businesses:

  • Artistic Home Studio art classes in Alameda2015 Summer Family Movie Series @ Alameda Theatre & Cineplex
  • Art Lab and Play Gallery @ Twirl
  • Drop-In Fused Glass Studio @ The Artistic Home Studio & Gallery
  • Indoor Mini Golf and Slot Cars @ Subpar Miniature Golf
  • Classic Video Games @ High Scores Arcade
  • DIY Summer Art Camps @ Redux Studios & Gallery

You'll want to read this article to get more details about each of these activities

posted 6/2/15

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Welcome New Businesses!

The Park Street Business Association welcomes the following new businesses to Alameda’s historic downtown shopping district:

New Businesses:

Twirl Alameda

Engage Hospitality, 2447 Santa Clara Ave #203

Kau Kau Corner, 1635 Park Street

Twirl, 1424 Park Street

New Location:

 Thai Noodle House of Alameda, 1700 Park Street

New Name:

Capone's Steakhouse & Lounge, 1400 Park Street

In the Works:

Angela's Restaurant, 1620 Park Street

Crispian Bakery, 1700 Park Street #120

Kimbu Ventures, 1516 Oak Street #320

Kobe-Ya, 1527 Park Street (former Wienerschnitzel location)

Mama Papa Lithuania Bakery, 1239 Park Street

Oakitori Village, 1307 Park Street

Smashburger, 1640 Park Street

Town Tavern, 1437 Park Street

If you know of a business that is not listed above, please give the PSBA office a call at (510) 523-1392.

updated 6/27/15

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Shop Local Alameda Island Shopper campaign
Be an "Island Shopper"!
Support our local businesses!

Sign up to receive special offers from member businesses!
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Also find us on:     Park Street Alameda on Google+  ShopParkStreet on Pinterest  PSBA on Instagram   Park Street Alameda on Flipboard  Shop Park Street on Wordpress

This Week's Happenings
in the Park Street Business District

June 29 - July 5

Alameda Free Library, 1550 Oak Street
Unheralded Heroines
Tues, June 30; 6:00pm
Author, artist and independent historian Ellen Sarkisian Chesnut shares the story of non-Armenian women involved in saving Armenian lives from 1915-1923. More info:

* * * *
Tracy Zollinger, L.Ac., 1550 Oak Street
New Parent Group
Thur, July 2; 9:00-10:00am
This is a dynamic group where you can be yourself and speak what’s on your mind. Topics range from baby topics like colic, rashes, transition to solids AND parent topics like feeding challenges, fatigue, stress and much more. This group meeting is offered at no charge and is open to parents, caretakers, and their kids. More info:

* * * *
Park Street, between Lincoln Ave & San Jose Ave
Alameda Mayor’s 4th of July Parade
Sat, July 4; 10:00-11:30am
Join spectators along Park Street to watch the second largest and longest Independence Day parade in the nation. More info: Park Street Business – Straight From the Street

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Calendar of Events

The Park Street Business District is the commercial, civic, and cultural center of Alameda. There's always something happening here! To receive news about events and happenings in the district, follow us on Facebook and Twitter

Sign up to receive special offers from our businesses! Click this icon:  Email List Sign-Up     Find us on:  ShopParkStreet on Facebook   ShopParkStreet on Twitter   ShopParkStreet on Pinterest   PSBA on Instagram   ShopParkStreet on Wordpress


Mondays; 7:30pm, Trivia Night
Club House
, 1215 Park Street

Tuesdays; 10:00am-Noon, New Mothers Support Group
Tot Tank
, 1413 Park Street

Tues-Sun; Noon-4:00pm, Open Studio/Play Gallery
, 1424 Park Street

Tues-Sun; Noon-5:00pm, Fused Glass Drop-In Studio
The Artistic Home Studio & Boutique
, 1419 Park Street

Wednesdays; 5:00-7:00pm, Craft Beer/Wine Tasting
CRAFT Beer & Wine
, 2526 Santa Clara Ave

Wednesdays; 5:00-7:00pmChocolate Tasting
, 2537 Santa Clara Ave

Thursdays; 5:00-7:00pm, Community Craft Night
Julie's Coffee & Tea Garden
, 1223 Park Street

Thursdays; 10:00pm, Karaoke Night
The Hobnob
, 1313 Park Street

Fridays; 8:30pm, Zydeco Music & Dance
Eagles Hall
, 2305 Alameda Ave

Friday & Saturday Nights, Alameda’s Got Talent
Alameda Theatre & Cineplex
, 2317 Central Ave

Friday & Saturday 4:00-6:30pm, Live Piano w/ Buddy Nash
Wine & Waffles
, 1505 Park Street

Fridays & Saturdays; 8:30-11:00pm, Live Music
, 2424 Lincoln Ave

Fridays & Saturdays; 9:30pm-12:30amSwing/Jazz/Blues
Capone's Speakeasy
, 1400 Park Street

Saturdays; 9:30-10:30am, Zumba
Alameda Personal Training
, 2414 Central Ave #A

Saturdays; 3:00-5:00pm, Weekly Wine Tastings
Farmstead Cheeses & Wines
, 1650 Park Street

Sundays; 10:00am, Family Rides
Alameda Bicycles
, 1522 Park Street

Sundays; 10:30-11:15am, Family Yoga
Yoga Alameda
, 1502 Park Street


Business Profile: Lola's Chicken Shack

The concept of Lola’s Chicken Shack is simple… Serve fresh, made from scratch, wholesome food at an affordable price in a friendly, welcoming environment. You’ll find that the Rogers family has accomplished this at their 1417 Park Street location in Downtown Alameda.

Lola's Chicken ShackAfter more than three decades in the food business, Alameda resident Mark Rogers, along with his wife Nancy and son Ryan, began to develop the concept with a few key goals. The food had to be: 

  • Fresh and made with “real” ingredients.
  • Flavorful with an emphasis on savory and healthy.
  • Served in a friendly, clean atmosphere with a goal of exceptional hospitality.

There’s something for everyone at Lola’s. Besides the excellent chicken tenders, patrons can choose from a selection of creative sandwiches, salads, soups, and the very popular Lola Mac & Cheese.

Read more of the family story to learn the secret behind Lola's moist and juicy chicken

posted 5/18/15

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Downtown Alameda’s Spring Festival
May 9-10, 10:00am-6:00pm

Downtown Alameda Spring Festival on Park Street

The 15th Annual Downtown Alameda Spring Festival is a Mother's Day weekend tradition the Bay Area. There’s something for everyone… arts and crafts vendors, live music, kids' area, food vendors, and beer & wine sales.

With over 150 vendors and 50 unique shops, Alameda's downtown street fair is a perfect place to find a gift for Mom. Or maybe you would like to treat Mom to a mimosa and lunch at one of the downtown eateries.

Don't miss it! Downtown Alameda's free street fair is fun for the whole family!

Visit the official event page for more details.

posted 4/23/15

Heroes Wednesday at Alameda Cinema Grill

The newly opened Alameda Cinema Grill is extending a “Thank You” to all of Alameda’s local heroes from Firefighters to Teachers. Every Wednesday, the restaurant will offer a half-off entrée to any Firefighter, Police Officer, EMT, Military personnel, Coast Guard member or Teacher with an active credential and I.D.

Coined “Heroes Wednesday,” this weekly gesture is a nod to the men and women who support the many needs of Alameda’s citizens and serve the community.

Please share this with a Local Hero. You can find out more by visiting the Alameda Cinema Grill website at

posted 4/20/15

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Welcome New Businesses!

The Park Street Business Association welcomes the following new businesses to Alameda’s historic downtown shopping district:

New Businesses:

AAA Alameda Live Scan, 2515 Santa Clara Ave #103

ATMs Unlimited, 1820 Park Street

Intuitive Counsel & Healings2447 Santa Clara Ave #305

Merle Norman Cosmetic Studio

MA Trading, 1812 Park Street

Merle Norman Cosmetic Studio, 1419 Park Street

My Angel Nails, 1532 Park Street

Randall B Weil, MD, 1414 Everett Street

Sheira Kahn, MFT, 2515 Santa Clara Ave #106

Streamline Bookkeeping, 2447 Santa Clara Ave #300B

Teazzert Alameda

Teazzert, 1342 Park Street

Tootsies Alameda1350 Park Street #A

Vintiq, 2305 Santa Clara Ave

Vivian L. Young-McDonald, 2315 Lincoln Ave

Toomie's Thai Alameda

New Name:

Toomie's Thai by Mee Choke1433 Park Street

New Owner:

Pampered Pup1401 Park Street

If you know of a business that is not listed above, please give the PSBA office a call at (510) 523-1392.

updated 4/6/15

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Friendly Mechanics Take the Pain Out of Auto Repair

Car repairs are one of the most expensive services that you can spend money on. So it helps to have an auto mechanic that you can trust

What sets trustworthy mechanics apart are the ones that quote you reasonable and fair prices, work on your vehicle in an ethical and fair manner, fix what they say they’re going to fix, and are careful about preventative measures to ensure you don’t run into additional problems down the road.

Auto Mechanics in Downtown Alameda

It might seem difficult to know where to find a friendly and trustworthy mechanic, but we have plenty of them here in Downtown Alameda.

To help you get to know our downtown mechanics better and the quality of their work, we’ve compiled a summary of recent Yelp reviews

posted 3/19/15

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2014 PSBA Business Awards

The 16th Annual Park Street Business Association Awards were presented at December’s PSBA holiday party. The awards are given to businesses in five different categories each year. Finalists are selected based on their participation in PSBA activities and making a positive contribution to the Park Street Business District.

Congratulations to the following businesses!

Dandelion Flower Shop

New Business of the Year
Urgent Care Center of Alameda
, 2421 Encinal Avenue #A

Retail Business of the Year
Dandelion Flower Shop
, 1419 Park Street

Professional Business of the Year
Island Print Express
, 2434 Santa Clara Ave

Lola's Chicken ShackCulinary Business of the Year (tie)
Lola’s Chicken Shack
, 1417 Park Street
American Oak, 2319 Santa Clara Avenue

Member of the Year
Kate Pryor - Tucker’s Ice Cream
, 1349 Park Street

Read more about these terrific businesses on the PSBA blog:

posted 1/18/15

Power Box Art:
Take a Self-Guided Tour

Power Box Art in AlamedaTake a stroll through the historic Park Street district and celebrate Alameda’s newest public art. You’ll be delighted to see that local artists have transformed the ordinary into the extraordinary. Ten utility boxes have been re-energized and are now covered by whimsical graphics that reflect ways the community can reduce its carbon footprint.

Free guide maps of all ten Power Box Art locations are now available at businesses located in the downtown area. Look for a map at one of your favorite businesses to learn about the inspiration that artists injected into these wonderful designs.

Power Box Art is a partnership between Alameda Municipal Power, the Park Street Business Association, and Rhythmix Cultural Works.

In the spirit of community, each transformer is sponsored by a downtown business: Alameda Collision Repair, Alameda Island Brewing Company, Alameda Natural Grocery, Berg Injury Lawyers, The Marketplace, Mason Management, Ole’s Waffle Shop, Rhythmix Cultural Works, Rich and Rose Krinks (Broker and Associate Realtor, Harbor Bay Realty), and Tucker’s Ice Cream.

For more information, visit

posted 9/12/14

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Pocket Guide to the Park Street Business District

Downtown Alameda Business DirectoryAre you wondering how many different types of businesses are in Alameda’shistoric shopping district? Have you ever wondered how many restaurants are in the district, or how many beauty salons are located in the Park Street Business District? Maybe you’re looking for a unique gift store or a re-use boutique.

Ask for a free copy of the 2014 Park Street District Shopping Guide & Business Directory at your favorite business in downtown Alameda.

With over 450 businesses located Alameda's historic business district, you might discover something new!

posted 4/9/14

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Pledge to be an Alameda Island Shopper

Shop Local Alameda Island Shopper campaignThe businesses in the Park Street Business District are an important part of our community. They support our local economy year-round. When you start making plans for your holiday shopping, we hope you will think of Alameda’s historic downtown area first for your shopping itinerary.

Take the Alameda Island Shopper Pledge and make an effort to shop local during the holiday season!

Read more about the "Alameda Island Shopper" initiative:

posted 12/9/13

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In the Media:

 Best of Alameda 2014:
Park Street is Alameda’s Best Shopping District (and more)

Best of Alameda 2013, Alameda MagazineCongratulations to all the Park Street District businesses that have been selected “Best of Alameda 2014.” As usual, there are a lot of them -- a total of 44! So it’s no surprise that Park Street was once again selected by island dwellers as the Best Shopping District in Alameda.

Taking top honors for individual awards are a number of well-established businesses that received multiple "Best of Alameda 2014" awards: PappoScolari’s Good Eats, La Penca Azul, and Lucky 13.

Some of Downtown Alameda's newest businesses certainly weren't overlooked either: American Oak, CRAFT Beer & Wine, Greens & Grains, High Scores Arcade, Juniper Tree Vintage, Mama Papa Lithuania, Redux Studios & Gallery, Seven Salon, and Subpar Miniature Golf.

To view an alphabetic list of ALL the Best of Alameda 2014 winners located in Alameda's downtown Park Street Business District, visit:

posted 7/15/14

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Park Street featured on CBS’s Eye on the Bay

Some of the District’s hometown businesses were recently featured on CBS Channel 5’s “Eye on the Bay.” Stops included Alameda Marketplace, Alameda Museum, Alameda Theatre & Cineplex, Jon’s Street Eats, Ole’s Waffle Shop, Toy Safari, Tucker’s Ice Cream, and Zen Restaurant.

If you missed the original episode shown on May 19, 2011, you can view it on this page: 
Eye on the Bay - Day Trip Alameda (5/24/12)

posted 5/25/11

The Park Street Business District is California's Gold

Huell Howser made a stop in Alameda back in 2009. The Alameda episode of California's Gold features Ole’s Waffle ShopAlameda Theatre & Cineplex, and Tucker's Ice CreamWhile strolling along the sidewalk of our historic downtown, Huell exclaims in his distinctive Southern accent, "Look at the windows! Look at the work!... The architecture!" as he points out the buildings that are home to We Are HairBurma Superstar, Daisy's, and Books Inc.

If you missed the original episode, you can view it on the California Redevelopment Association's YouTube page. It's also available for purchase on the Huell Howser Productions website.

posted 1/9/13


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