Read on to learn about events and happenings in Park Street Business District -- Alameda's vibrant downtown!
Monthly Calendar and Event Highlights

List of New Businesses

Join in on a Downtown Easter Egg Hunt!!
Saturday, April 19, 11:00am – 2:00pm

Easter Egg Hunt, Downtown Alameda's Park StreetShops and restaurants in the Park Street Business District invite families to join in on a special Downtown Easter Egg Hunt!

Grab a basket and enjoy the search for prizes and treats. All ages are welcome... some businesses will even have special treats for parents.

The hunt begins on the sidewalks. Bring the kids and search for colorful "Bunny Banners" posted in the windows of participating businesses. Find an Bunny Banner and that's your clue there is a special treat waiting for you inside.

With nearly 20 local businesses participating, kids will have an opportunity to gather a basket full of prizes.

For a holiday photo opportunity, plan to make a special stop outside Daisy’s (1347 Park Street) where kids can meet the Easter Bunny in person.

Looking for clues? Look for the "egg-stra" special windows of these participating businesses:

Alameda See Spot Run
Park Street Antiques
Aphrodite's Closet
Pixies & Peony
Artistic Home Studio & Boutique
Professor Ha
Bead Inspirations
C&M Upholstery
The Clothes Line
Tucker's Ice Cream 
District Footwear
Urgent Care Center of Alameda
We Are Hair
Monkey Bars

More businesses will be added on the day of the event. Look for the trail of Bunny Banners to be displayed in the windows of businesses throughout Alameda's Historic Park Street District and enjoy the search!

<<  View More Clues

updated 4/15/13

Pocket Guide to the Park Street Business District

Downtown Alameda Business DirectoryAre you wondering how many different types of businesses are in Alameda’shistoric shopping district? Have you ever wondered how many restaurants are in the district, or how many beauty salons are located in the Park Street Business District? Maybe you’re looking for a unique gift store or a re-use boutique.

Ask for a free copy of the 2014 Park Street District Shopping Guide & Business Directory at your favorite business in downtown Alameda.

With over 450 businesses located Alameda's historic business district, you might discover something new!

posted 4/9/14

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Vote for the "Best of Park Street"

Best of Alameda 2014What’s the best new restaurant in the Park Street Business District? Which restaurant has the best service? What’s the best annual Island event on Park Street? Who carries the best vintage clothing? Where can kids get the perfect haircut? Where is the best place to board pets?

Vote for your favorite people and places in the Park Street Business District. Alameda Magazine’s annual “Best of Alameda” readers' choice poll is available online at The deadline to submit your ballot is May 2, 2014.

Last year, more than 36 businesses in the Park Street Business District were named the “Best of Alameda 2013”!

posted 4/2/14

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Shop Local Alameda Island Shopper campaign
Be an "Island Shopper"!
Support our local businesses!

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This Week's Happenings
in the Park Street Business District

Event Highlights
April 14-20

Alameda Free Library, 1550 Oak St
Ancestry Library Edition 101
Mon, April 14; 6:00-7:30pm
Be the genealogist in your family with Library Ancestry Edition, now available at the Alameda Free Library. Come to our upcoming class to learn the ins and outs of researching your family history. More info:

* * * *
Alameda Theatre & Cineplex, 2317 Central Ave
Classic Film Series: Sunset Boulevard
Tues, April 15; various times
Wed, April 16; various times
Movie-goers of all ages are invited to step back in time for a vintage movie experience with some of the best films ever made. See them in the style and grandeur of the restored 1932 Historic Alameda Theatre! More info:

* * * *
Alameda Free Library, 1550 Oak St
Meet the Author: Laini Taylor
Tues, April 15; 7:00-9:00pm
Laini Taylor, national bestselling author of the critically acclaimed “Daughter of Smoke & Bone” trilogy will be at the main library to answer fan questions and take pictures. Books Inc. will be on hand selling copies of her works including her newest book, Dreams of Gods & Monsters. This program is free and open to all ages. More info:

* * * *
Books Inc., 1344 Park Street
Meet the Author: Gabrielle Zevin
Wed, April 16; 7:00-9:00pm
With writing appearing in The New York Times Book Review and NPR's All Things Considered, screenwriter of the inventive film "Conversations with Other Women" Gabrielle Zevin shares her latest novel (which takes place in a bookstore on an island; how could we resist this location for her reading?!). More info:

* * * *
Rhythmix Cultural Works, 2513 Blanding Ave
Gasland Part II
Thur, April 17; 8:00pm
Presented as part of RCW's new film series, Rhythmix Picks Flicks in partnership with Environment California. In this explosive follow-up to his Oscar®-nominated film GASLAND, filmmaker Josh Fox uses his trademark dark humor to take a deeper, broader look at the dangers of hydraulic fracturing, or fracking, the controversial method of extracting natural gas and oil, now occurring on a global level (in 32 countries worldwide). Free to the public. More info:

* * * *
Speisekammer, 2424 Lincoln Ave
Tumble Down House
Fri, April 18; 8:30pm
Gritty saloon jazz and modern speakeasy music. No cover. More info:

* * * *
Books Inc., 1344 Park Street
Alameda High School Inkwell Society
Sat, April 19; 7:00-9:00pm
Books Inc. in Alameda proudly welcomes members of the Alameda High School Inkwell Society sharing their collected works of poetry, prose, and art. More info:

* * * *
Speisekammer, 2424 Lincoln Ave
The Cottontails
Sat, April 19; 8:30pm
This is one of San Francisco's most exciting musical groups. Well-versed in American musical styles from the 1920s to the 1960s, they will belt out some old gin-house blues, riff on a Charlie Parker tune, and rock out on a Smokey Robinson song, all in a single set. No cover. More info:

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Calendar of Events

The Park Street Business District is the commercial, civic, and cultural center of Alameda. There's always something happening here! To receive news about events and happenings in the district, follow us on Facebook and Twitter

Sign up to receive special offers from our businesses! Click this icon:  Email List Sign-Up     Find us on:  ShopParkStreet on Facebook   ShopParkStreet on Twitter   ShopParkStreet on Pinterest   PSBA on Instagram   ShopParkStreet on Wordpress


Tuesdays; 10:00am-Noon, New Mothers Support Group
Tot Tank
, 1413 Park Street

Thursdays; 5:00-7:00pm, Board Game Test Night
D20 Games
, 2311 Santa Clara Ave

Thursdays; 5:00-7:00pm, Get Crafty Night
Julie's Coffee & Tea Garden
, 1223 Park Street

Thursdays; 10:00pm, Karaoke Night
The Hobnob
, 1313 Park Street

Fridays and Saturday Nights, Alameda’s Got Talent
Alameda Theatre & Cineplex
, 2317 Central Ave

Fridays; 6:00pm, Friday Night Tastings
American Oak
, 2319 Santa Clara Ave

Fridays; 8:30pm, Zydeco Music & Dance
Eagles Hall
, 2305 Alameda Ave

Saturdays; 2:30-4:30pm, Weekly Wine Tastings
Farmstead Cheeses & Wines
, 1650 Park Street

Saturdays & Sundays; 1:00-5:00pm, Fused Glass Drop-In Studio
The Artistic Home Studio & Boutique
, 1419 Park Street


Welcome New Businesses!

The Park Street Business Association welcomes the following new businesses to Alameda’s historic downtown shopping district:

CRAFT Beer & Wine, AlamedaNew Businesses:

Bambu Desserts & Drinks, 1409 Park Street

BrightSource Productions, 2412 Central Ave

CRAFT Beer & Wine, 2526 Santa Clara Ave

Gotham Harbor Coffee Company1419 Park Street

Hannon Law Office, 1516 Oak Street #217

International City Mortgage, Inc.1414 Park Ave

Line2Line Architectural Design Group, 2413 Webb Ave #D

Merideth Mehlberg, Executive Coach, 1516 Oak Street #328

Premier Homecare Angels, 1516 Oak Street #228

Urgent Care Center of Alameda2421 Encinal Ave

Name Change:

Ocean Nails & Spa, 2321 Santa Clara Ave (formerly Fusion Nails)

The Sewing Room2434 Webb Ave (formerly with The Style Lounge)

New Location:

Core24001516 Oak Street #310

Law Office of Andrew Dosa1516 Oak Street #311

Wilson & Tornlof, Inc., 1516 Oak Street #104

In the Works:

Alameda Island Brewing Company, 1716 Park Street

Capone's Speakeasy, 1400 Park Street

Megan Small Photography, 1511 Santa Clara Ave

Sakura Sushi & Grill, 2408 Santa Clara Ave (remodel and expansion)

Tetsu Ramen, 1245 Park Street

Walgreens, 1600 Park Street

Wine & Waffles, 1505 Park Street

Yoga Alameda, 1502 Park Street

If you know of a business that is not listed above, please give our office a call at (510) 523-1392.

updated 3/21/14

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Business Spotlight: Julie’s Coffee & Tea Garden

Julie’s Coffee & Tea Garden, located at 1223 Park Street, is Alameda’s one-of-a-kind spot for organic coffee and tea, healthy eats, artisan wine and beer, unique gifts, and outdoor dining. Community craft nights, art parties, and other events are also a popular attribute.

The neighborhood cafe is the heart-felt expression of proprietress, Julie Baron. Enjoy a soothing pot of tea in the garden surrounded by aromatic plant or sink into a stuffed chair sipping on a custom brew of freshly ground organic coffee. The food menu is also inspiring.

Julie’s Coffee & Tea Garden, AlamedaTo add to the tranquil setting, Julie’s Coffee & Tea Garden features the work of local artisans on the walls and on the shelves. The beautiful selection of paintings, ceramics, and handcrafts is always changing. Be sure to check out the opening artist receptions held in conjunction with 2nd Friday Art Walks.

On a nice day, you can step into the back garden where Julie has created a green oasis using native herbs, plants, and locally made ceramic and metal garden-ware.

Julie's offers a quiet retreat just steps away from the bustle of Park Street.

<<  Learn more about Julie’s Coffee & Tea Garden

posted 3/12/14

First Pitch Benefit Party

First Pitch Play Ball at Theatre

Call your pals, grab your mitt, and head out to the “First Pitch Benefit Party”! The public is invited to celebrate the reprise of the Alameda Tee-Shirt League on Thursday, March 20 at the Alameda Theater and Cineplex. A VIP reception starts at 6:00pm and General Admission seating begins at 7:00pm.

All ticket holders will enjoy live entertainment and a special historic theatre presentation of the documentary film “Play Ball” by Kin Robles. This film chronicles the story of a simpler time when kids played baseball in Alameda for the sheer love of the game.

Visit the Alameda Theatre page for more information.

posted 3/12/14

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C'era Una Volta Celebrates 10 Years

Cera Una Volta, AlamedaC’era Una Volta translated means “Once Upon a Time…”
Just like the beginning of a good story.

For ten years, owners Rudy Durán and Cheryl Principato have been telling their story of Italian tradition through the sharing of traditional Tuscan dishes, an extensive selection of wines, and warm hospitality.

Nestled in the back of Redwood Square, C’era Una Volta offers something for everybody. They serve a great Panini (those wonderfully tasty Italian sandwiches you find in any caffe, autogrill or trattoria throughout Italy), delectable brunches, world-class coffee and cappuccino, exceptional crepes and frittatas that are a great representation of Rudy’s hometown of Livorno, and a wonderful selection of classic pasta dishes and traditional Italian entrees.

The overall mission of C’era Una Volta is demonstrated in the way Chef Rudy’s presentation of food and wine offers diners an avenue toward experiencing European dining -- it’s just like being in Italy! 

So whether you have yet to visit or simply would like to reacquaint yourself, be sure to include C'era Una Volta in your dining plans this month.

<< Learn More

posted 2/18/14

PSBA Businesses Receive Spirit Award

Please join us in congratulating the first recipients of our newly created “President’s Award.” The PSBA Board of Directors presents this award to businesses and/or individuals who do something extraordinary for the Alameda community and/or the PSBA community. Our first awards were presented to two restaurant owners for their humanitarian service during the holidays:

  • The Dudum family, owner of Linguini’s Restaurant and Habanas, and their management staff provided 1,500 free turkeys to the public at Thanksgiving time. They have been doing this in Alameda for three years as a way to give back to the community.
  • Every year on Christmas Eve, John Thiel, owner of Pappo, provides hot soup to anybody in need of a warm meal. John and his staff have been doing this since 2006. In addition to providing a sustainable meal, they distribute toiletries and warm winter coats that are donated for the event.

<< Learn more about these terrific businesses

If you would like to recommend a PSBA member for a President’s Award, please contact our office at (510) 523-1392 or parkstreet1

posted 2/25/14

2013 PSBA Business Awards

The 15th Annual Park Street Business Association Awards were presented at December’s PSBA holiday party. The awards are given to businesses in five different categories. Finalists are selected based on their participation in PSBA activities and making a positive contribution to the Park Street Business District.

Congratulations to the following businesses!

New Business of the Year
  Island Print Express
, 2434 Santa Clara Ave

Retail Business of the Year
  Artistic Home Studio & Boutique
, 1419 Park Street

Professional Business of the Year
  Park Centre Animal Hospital
, 2501 Central Ave

Culinary Business of the Year (tie)
  C’era Una Volta
, 1332 Park Street
  Speisekammer, 2424 Lincoln Ave

Member of the Year
  Terry Mitchell
- Allstate Insurance, 2504 Santa Clara Ave

You can read more about these terrific businesses on the PSBA Wordpress site:

posted 1/22/14

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Pledge to be an Alameda Island Shopper

Shop Local Alameda Island Shopper campaignThe businesses in the Park Street Business District are an important part of our community. They support our local economy year-round. When you start making plans for your holiday shopping, we hope you will think of Alameda’s historic downtown area first for your shopping itinerary.

Take the Alameda Island Shopper Pledge and make an effort to shop local during the holiday season!

Read more about the "Alameda Island Shopper" initiative:

posted 12/9/13

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Pocket Guide to the Park Street Business District

Are you wondering how many different types of businesses are in Alameda’shistoric shopping district? Have you ever wondered how many restaurants are in the district, or how many lawyers have an office downtown? Maybe you’re looking for a clothing store or a funky re-use boutique.

Ask for a free copy of the 2013 Park Street District Shopping Guide & Business Directory at your favorite business in the Park Street district.

With over 450 businesses located Alameda's historic district, you might discover something new!

posted 3/1/13

<< News Archives


In the Media:

 Best of Alameda 2013:
Park Street is Alameda’s Best Shopping District (and more)

Best of Alameda 2013, Alameda MagazineThe results of this year's Alameda Magazine's "Best of Alameda" poll have been announced. Congratulations to all the Park Street District businesses that have been selected “Best of Alameda 2013.” As usual, there are a lot of them (a total of 36) so it’s no surprise that Park Street was chosen as the Best Shopping District.

Taking top honors are a number of businesses that received multiple Best of Alameda awards this year: La Penca Azul, Lucky 13, Pappo, Scolari’s Good Eats, Speisekammer, The Hobnob, and Toy Safari.

The Park Street Business District as a whole also won a couple of Best of Alameda 2013 awards: Best Shopping District and Best Local Fest or Annual Event (Park Street Art & Wine Faire).

To view an alphabetic list of ALL Best of Alameda 2013 winners in the Park Street Business District, visit:

posted 8/12/13

<< View the Best of "The Best of Alameda"

Park Street featured on CBS’s Eye on the Bay

Some of the District’s hometown businesses were recently featured on CBS Channel 5’s “Eye on the Bay.” Stops included Alameda Marketplace, Alameda Museum, Alameda Theatre & Cineplex, Jon’s Street Eats, Ole’s Waffle Shop, Toy Safari, Tucker’s Ice Cream, and Zen Restaurant.

If you missed the original episode shown on May 19, 2011, you can view it on this page: 
Eye on the Bay - Day Trip Alameda (5/24/12)

posted 5/25/11

The Park Street Business District is California's Gold

Huell Howser made a stop in Alameda back in 2009. The Alameda episode of California's Gold features Ole’s Waffle ShopAlameda Theatre & Cineplex, and Tucker's Ice CreamWhile strolling along the sidewalk of our historic downtown, Huell exclaims in his distinctive Southern accent, "Look at the windows! Look at the work!... The architecture!" as he points out the buildings that are home to We Are HairBurma Superstar, Daisy's, and Books Inc.

If you missed the original episode, you can view it on the California Redevelopment Association's YouTube page. It's also available for purchase on the Huell Howser Productions website.

posted 1/9/13


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